We had enough
SLICE TOWN® was founded by Thomas Hasse (left) and Simson Jakobsson (right), a dane and a swede, that shared a common grievance: golf fashion was too traditional for their sense style. With SLICE TOWN®, we'll change that.
Golf is one of the few sports where you can dress almost however you want, except for some weird reason, people decided to introduce dress codes. Our purpose is to challenge tradition, and make it possible for golfers to wear whatever they want on the course.
We come from the streets
The two founders grew up in the suburbs, listening to hiphop and skating in their past time. We want to bring that sense of style with us to our new passion, golf. This is what has spawned SLICE TOWN®.
Designed in Scandinavia
From 2026, our styles have been designed by Alberte Juul, who's based in Copenhagen, Denmark. Alberte is a fashion professional with a background in sustainable fashion and technology.
Manifesto
Our promise is to produce golf drip that’s made for the rough.
And we're targeting the fastest growing segment in golf right now: young people.
We’re targeting people who don’t want to dress up like their parents
People who want to look just as ready for the streets as on the course
A new generation is coming to golf and we're changing tradition.
Go clubbing in SLICE TOWN®
Om
Slice-Town AB grundades av en dansk och en svensk i slutet av 2024, och deras första kollektion släpptes 2025. SLICE TOWN är registrerat i Sverige, men säljer sina kläder online och i butiker i flera länder.
SLICE TOWN började när de två grundarna upptäckte att de delade ett gemensamt missnöje med traditionella golfkläder: de representerar inte den stil vi vill visa på banan.
Det är SLICE TOWNs uppdrag att ändra på det, med inspiration från streetstyle, skate och surfing.
