Golfwear That Moves With You — On and Off the Course

What if your golf clothes didn’t feel like golf clothes?

That’s the question we kept asking when building SLICE TOWN — a Scandinavian golf brand born from the idea that performance and personal style shouldn’t be at odds. For years, golf apparel meant pleated khakis, tucked polos, and rigid silhouettes. Functional, sure. But wearable off the course? Not a chance.

The video above captures what we believe is missing from mainstream golf fashion — fluidity. Whether you’re out playing nine holes or just navigating your city, your gear should match the rhythm of your life. At SLICE TOWN, we design clothes that bridge that gap. It’s streetwear-inspired golfwear that doesn’t scream golf bro, but still performs when you need it.

Take our Straight Fit Tech Pants, for example. They’re built with water-resistant, breathable materials and cut for modern movement. Paired with a relaxed oversized tee, a minimalist cap, and layered outerwear, the look is understated — but never underdressed. Scandinavian edge. Quiet confidence. Zero compromise.

We didn’t just want to make golfwear. We wanted to make clothes you’d actually want to wear — even when there’s no tee time booked. From biking to the course to grabbing a beer after your round, your fit shouldn’t have to change. That’s why every piece in the SLICE TOWN lineup is designed with crossover use in mind. Comfort, yes. Style, definitely. Golf functionality, always.

This is the new wave of golf fashion — where streetwear, sport, and Scandinavian minimalism intersect. It’s not just a vibe; it’s a shift. And we’re building it one piece at a time.

If you’re ready to stop dressing for someone else’s game and start dressing for your own, check out the latest drop.