We had enough
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Golf is one of the few sports where you can dress almost however you want, except for some weird reason, people decided to introduce dress codes. Our purpose is to challenge tradition, and make it possible for golfers to wear whatever they want on the course.
We come from the streets
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Designed in Scandinavia
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Manifesto
Our promise is to produce golf drip that’s made for the rough.
And we're targeting the fastest growing segment in golf right now: young people.
We’re targeting people who don’t want to dress up like their parents
People who want to look just as ready for the streets as on the course
A new generation is coming to golf and we're changing tradition.
Go clubbing in SLICE TOWN®
About
Slice-Town AB was founded by a Dane and a Swede in late 2024, with its first collection dropping in 2025. SLICE TOWN is registered in Sweden, but sells it's apparel online and in stores in multiple countries.
It's SLICE TOWN's mission to change that, with inspiration from street style, skate and surf.
Wear what you want on the course.
