We had enough
SLICE TOWN® was founded by Thomas Hasse (left) and Simson Jakobsson (right), a dane and a swede, that shared a common grievance: golf fashion was too traditional for their sense style. With SLICE TOWN®, we'll change that.
Golf is one of the few sports where you can dress almost however you want, except for some weird reason, people decided to introduce dress codes. Our purpose is to challenge tradition, and make it possible for golfers to wear whatever they want on the course.
We come from the streets
The two founders grew up in the suburbs, listening to hiphop and skating in their past time. We want to bring that sense of style with us to our new passion, golf. This is what has spawned SLICE TOWN®.
Designed in Scandinavia
From 2026, our styles have been designed by Alberte Juul, who's based in Copenhagen, Denmark. Alberte is a fashion professional with a background in sustainable fashion and technology.
Manifesto
Our promise is to produce golf drip that’s made for the rough.
And we're targeting the fastest growing segment in golf right now: young people.
We’re targeting people who don’t want to dress up like their parents
People who want to look just as ready for the streets as on the course
A new generation is coming to golf and we're changing tradition.
Go clubbing in SLICE TOWN®
About
Slice-Town AB was founded by a Dane and a Swede in late 2024, with its first collection dropping in 2025. SLICE TOWN is registered in Sweden, but sells it's apparel online and in stores in multiple countries.
It's SLICE TOWN's mission to change that, with inspiration from street style, skate and surf.
Wear what you want on the course.
