SLICE TOWN is a golf brand built for those who challenge tradition—on the course and beyond. Inspired by streetwear, we blend contemporary aesthetics with functional golf apparel, creating pieces that feel just as at home on the fairway as they do in the city. Our vision is rooted in self-expression, inclusivity, and a belief that style should never be compromised by the sport you play.

We are known for crafting a curated selection of unisex golf essentials, from golf t-shirts and crewneck sweatshirts to caps, socks, and tech pants, all designed to move effortlessly between the game and everyday life. Each piece is made with attention to quality, wearability, and a modern edge that breaks away from the stiffness of traditional golf wear.

But SLICE TOWN is more than just apparel—it’s a movement. We exist to redefine what golf looks like, welcoming those who want to play by their own rules. Through our products, collaborations, and community, we aim to create a space where golf and culture collide, making the game more accessible, stylish, and exciting for everyone.

About

Slice-Town AB was founded by a Dane and a Swede in late 2024, with its first collection dropping in 2025. SLICE TOWN is registered in Sweden, but sells it's apparel online and in stores in multiple countries.

SLICE TOWN began when the two founders found that they shared a common grievance with traditional golf clothes: it doesn't represent the style that we want to show on the course.

It's SLICE TOWN's mission to change that, with inspiration from street style, skate and surf. 

  • Our collection includes rare, high-quality pieces like golf t-shirts, crewneck sweatshirts, socks, tech pants and shorts, caps, and golf gloves—all designed to combine functionality with effortless style. Every item we create is built with versatility, durability, and modern aesthetics in mind, ensuring you look and feel your best no matter where life takes you.

  • Every golfer knows their slice. Whether on purpose or not, you can't get around it, especially if you're just starting out. At SLICE TOWN, we don't have to take golf too serious, we're playing golf because it's fun. What we do care more about, is how we look while playing it. That's why with Slice-Town you'll get:

    • Streetwear Meets Golf: A fresh take on traditional golf wear with a contemporary edge.
    • Unisex Designs: Style and comfort for everyone, whether on the course or off.
    • Quality First: Premium materials and craftsmanship in every item.
    • Rare Finds: Limited-edition pieces that help you stand out.
  • To help you get the most out of your SLICE TOWN experience, we’ve put together some useful links:

    • Shop All Products: Browse our full collection of golf-inspired streetwear.
    • Care Guide: Learn how to keep your Slice-Town gear looking and feeling its best.
    • FAQ: Answers to common questions about our products and policies.
    • Gift Cards: Give the gift of Slice-Town with our customizable gift cards.
    • Contact Us: Need help? Get in touch with our team.
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