Why Golf Clothes Don’t Have to Look Traditional Anymore
“Why does golf clothes have to look so traditional?”
This simple question, asked in a short video clip, captures a growing frustration shared by thousands of modern golfers. For decades, golf attire has stuck to a rigid uniform: polos, khakis, and stiff dress codes that feel more suited for a corporate boardroom than an expressive, athletic sport.
At SLICE TOWN, we believe it’s time to change that.
SLICE TOWN was born from that frustration. As golfers ourselves, we didn’t see our lifestyle, our style, or our values reflected in the typical pro shop wardrobe. We wanted clothes that worked on the course, but felt at home in a city café, a Scandinavian summer night, or a casual hangout with friends. The world doesn’t dress like it used to—so why should golf?
In Scandinavia especially, a new generation of players is reshaping what golf looks like. From the quiet, minimalist fairways of Sweden to Copenhagen’s buzzing indoor golf lounges, players are bringing their own perspective—one that blends performance with personality. SLICE TOWN is our answer to that movement: golfwear designed with a streetwear edge, produced responsibly in Portugal, and rooted in Scandinavian design principles. The materials are soft but technical. The cuts are relaxed, not boxy. The details are intentional, not ornamental. It’s fashion that moves with you—on and off the course.
When we say “traditional golf drip is boring,” we’re not just trying to sound cool. We mean it. The old rules were built for country clubs, not for culture. But today’s golfers are musicians, designers, students, startup founders. They deserve to wear something that speaks to their identity. That’s why you’ll find oversized tees in our lineup, alongside water-resistant tech pants, bold canvas caps, and high-quality sports socks that complete the look without overdoing it. Each piece is built to function in play but styled for everyday life.
The video that inspired this post says it best. “Why does golf clothes have to look so traditional?” Maybe they don’t. Maybe we’re just used to it. But the truth is, golfwear is ready for its reset—and it starts with brands like SLICE TOWN, who aren’t afraid to ask the question out loud. Because when you feel like yourself, you play better. And when you dress with confidence, the game changes—even if just a little.
This isn’t about disrespecting golf’s history. It’s about writing the next chapter. One where the sport makes room for people who think differently, dress differently, and play by their own rhythm. SLICE TOWN is here for those players—the ones who still respect the game, but won’t let outdated dress codes define them. You can check out the full collection on our site, and see for yourself how modern golfwear can look and feel. And if you haven’t seen the video yet, you can find it here—a 10-second reminder that the future of golf doesn’t look like the past.
