Why SLICE TOWN Exists: Golfwear for the Untraditional Golfer
There’s a shift happening in golf — and it’s not coming from inside the clubhouse.
It’s coming from city streets, simulator lounges, late-night range sessions, and creatives who grew up outside of the country club mold. These are the people SLICE TOWN was built for. And the video above is a glimpse into why we started this brand in the first place.
Golf is evolving. It’s no longer just a game of rules and routines — it’s self-expression. But most golfwear hasn’t caught up. It still assumes you’re a 50-year-old member at a private course. We don’t play that way. So why dress like it?
At SLICE TOWN, we’re not just reimagining how golfwear looks — we’re rethinking who it’s for. Our products reflect a new generation of players: people who work in creative fields, live in cities, and squeeze in rounds between their everyday lives. They might show up to the tee in a techwear pant, a hoodie, and a pair of sneakers — not to make a statement, but because that’s just who they are.
We design clothing that works in real life. Pieces you can wear on a bike ride, to a design studio, or to the café — that also happen to perform on the course. Our oversized tees, headwear, and straight-fit tech pants all reflect this balance. Function, without the fuss. Streetwear with subtle golf DNA. Scandinavian minimalism, adapted to movement.
We're not here to disrespect tradition. We're just here to make room for everyone else — the ones who didn’t grow up in polos but still fell in love with the game. SLICE TOWN is a brand for people who golf differently. And we're just getting started.
